Introducing our Leadership Team

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Dayang Noorsurainah
binti Haji Tengah

Chairperson

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Awang Ahmad Fathi bin
Dato Paduka Haji Junaidi

Deputy Chairman

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Awang Allen On
Hsien Yung
Director & Acting
Chief Executive Officer

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Awang Haji Mohd Radziman bin
Haji Abdul Rahman

Senior Vice President
Business Strategy & Development

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Awang Mohamed Hazman bin Dato Paduka Haji Awang Othman

Vice President
Information Technology & Innovation

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Awang Omardani bin Haji Yussof

Vice President
Human Capital & i-FAST

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Awang Choo Gwo Liang

General Manager

Corporate Finance
(Finance Operation)

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Dayang Chieng Mei Ling

General Manager

Corporate Finance
(Finance Reporting)

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Dayang Hajah Sabariah
binti Abdullah @ Haji Sabtu

General Manager
Sales

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Dayang Adibah Nazurah bte Haji Md Muchit/Abd Mateen

Senior Manager
Legal & Regulatory

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Awang Md Khairulanam bin
Haji Osman

Senior Manager

Business & Product Development

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Awang Haji Azmierul Akmal bin Dato Paduka Haji Hamdan

Senior Manager

Marketing & Experience

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Dayang Marlia bte
Haji Kadir @ Padil

Senior Manager

Assurance & Compliance

Leadership

Driving a Culture of Innovation
At Imagine Sdn. Bhd., innovation is at the heart of everything we do. We foster an organisational culture that encourages creativity, collaboration, and bold thinking. By empowering our employees to challenge the status quo and explore new ideas, we continuously push the boundaries of what’s possible. Our culture of innovation ensures that we remain agile and responsive to the ever-evolving demands of the telecommunications industry, delivering cutting-edge solutions that enhance the lives of our customers.

Adopting New Technology
In a rapidly advancing digital world, Imagine Sdn. Bhd. stands at the forefront of technological adoption. We are committed to integrating the latest advancements into our operations, from state-of-the-art infrastructure to advanced analytics and AI-driven insights. By embracing new technologies, we enhance our service delivery, optimise operational efficiencies, and offer our customers transformative experiences. Our proactive approach to technology adoption ensures that we not only keep pace with industry trends but also set new benchmarks for excellence.

Customer-Centric Approaches
Imagine Sdn. Bhd. thrives on putting customers at the centre of our business strategy. Our leadership team, led by Allen On, embodies a vision of inclusivity and responsiveness, ensuring that every decision aligns with our customers’ needs and aspirations. From personalised service offerings to responsive customer support, we strive to create meaningful and lasting relationships with our clients. Our customer-centric leadership philosophy drives us to deliver unparalleled value, ensuring satisfaction at every touchpoint.

Building Brand Strength
The Imagine brand is synonymous with trust, innovation, and excellence. We take pride in cultivating a strong brand identity that resonates with our diverse customer base. Through strategic marketing campaigns, impactful community initiatives, and unwavering commitment to quality, we have built a brand that stands out in the competitive telecommunications landscape. Our dedication to strengthening our brand ensures that Imagine remains a symbol of reliability and forward-thinking in Brunei and beyond.