Published date

06 December 2019

Experience what’s next ... with imagine

Following days of teasers both in print and online that garnered thousands of responses from across various demographics, Telekom Brunei Berhad today (December 6, 2019) announced the launch of its subsidiary company, imagine, as part of TelBru’s efforts towards providing Bruneian’s with even more possibilities as the company continues to meet the ever-increasing demand for data connectivity among the people.

Chosen for its potential, the name imagine is meant to inspire borderless creativity, freedom, and opportunities as the company embarks on a new era built upon a foundation that spans 67 years since the establishment of Brunei’s first telecommunications body in 1952.

In the years leading towards the end of this decade, imagine’s fruition follows in the footsteps of years of transformational change and significant milestones carved by the hands of industry leaders. imagine continues to be the leading provider for both enterprise and government solutions and will continue to expand the company’s product and services offerings.


“This an excellent opportunity for us to change to be a vibrant organisation. However, we do believe in paying homage to our past through our colours, and is a constant reminder from which we came, the challenges we faced, where we are today, and more importantly, where we want to be,” expressed imagine CEO, Suzanna Suharju.

Led by its mission to empower Bruneians to imagine, create and experience what’s next in their personal and professional life, imagine will be poised to offer a variety of products and services including mobile as well as broadband whilst exploring other lifestyle, technology choices and beyond for home, work, and on the move. This in line with the company’s vision to be a force of transformation in Brunei by helping accelerate people and businesses into the future.

With the consolidation of network shared by the three telco’s operating in Brunei that opens avenues for competition, imagine sets itself apart through its cultural vision by focussing on being customer-centric in everything we do and listening to our customers as a whole. With this new opportunity, imagine has set its sights on embarking on this journey together with its customers where we hope to be able to create and experience what’s next at home, work, and on the move.

Apart from focussing on products and services, imagine will also allocate investment into its Corporate Social Responsibility aligned with the company’s vision and mission to empower Bruneians for the future.

During a media launch event that took place at Garden’s Veranda in Rimba, the company also introduced its diverse management team.

To bless this new phase, the company and its team members also gathered at its headquarters in the capital for a Doa Selamat and thanks giving ceremony.
As part of this exciting journey, all TelBru branches will now carry the imagine branding and include the ongoing transformation of our social media platforms, billing design, as well as website and all other assets.

imagine would also like to take this opportunity to assure its customers that services will run as usual and no further action will be required on their part. However, concerns and queries may be directed to the imagine Customer Care line at 111, or through the company’s social media platforms.